More than ‘Up Beat’ reception for Iqua Beat at the Consumer Electronics Show!
Iqua Beat range of fitness products receives massive interest on its launch into the North American market at the Consumer Electronics Show in Las Vegas in January 2012. The Iqua Beat is a unique personal training solution designed for iPhone, this high-performance Bluetooth stereo headset and iPhone app helps users go further, train smarter, and get better results.
The Iqua Beat range of training aids that allow you to plan, train and share your workout whist listening to your favourite music on your iPhone was greeted with huge interest at the Consumer electronics Show in Las Vegas.
Iqua Beat tracks the user’s heart rate, pace, calorie consumption, and distance traveled, giving them audio feedback, encouragement, and guidance as they work out. The headset monitors the user’s heart rate from their earlobe, and the patented earpieces provide a secure in-ear fit ideal for a wide range of sports. With the free iPhone app, users can easily plan a workout specifically tailored to their fitness goals. The app shows real-time information about the workout and a live map view. After the workout, the app can be used to view, edit, and compare stats, or share workouts with friends on Facebook.
The Iqua Beat range has already been successfully launched in Europe and Asia and the launch into North America allows it to tap into the global fitness and social market.There was also significant interest from the press at CES, with just a few of the media coverage links included below.
http://www.techdigest.tv/2012/01/ces_2012_video_3.html
http://www.gopano.com/video/3937
“Before the show, we were very confident that Iqua Beat is one of the neatest fitness products on the market, it changes the way you work out,” says CEO Markku Patronen. “However, even we were taken aback by sensational reception the product at CES 2012. The booth was packed all the time and it shows Iqua Beat really does resonate with the needs of the North American market. The Health and Fitness market provides significant opportunities, combined with the popularity of Facebook and the iPhone – we know that Iqua Beat is in the right place at the right time to make a major impact.”
Please visit www.facebook.com/iqua.finland to see pictures and videos of the team in action at CES!